Best Digital Marketing Schools

Monday, October 8, 2012

Why Digital Marketing?

Some of you might be wondering, why should I get a digital marketing degree?  Won't a marketing degree be enough?  Personally, I still intend on getting a marketing degree, but taking a digital marketing course has helped me see that there are a lot of things about digital that you won't learn in a conventional marketing course.

Take, for example, this article from the Search Engine Journal about The Top 15 Search-Related Terms All Businesses Need to Know.  Some terms, like Search Engine Optimization and Pay-Per-Click are fairly self-explanatory, but when you look at terms like Backlink, Anchor Text, and Meta Tags, you wouldn't be familiar with these terms unless you took a digital marketing course or educated yourself about digital marketing.

That is why finding the best digital marketing school is important.  The digital field is gaining popularity, and I know many business students at the University of Michigan Dearborn are switching over to this new major.  In the future, more schools are going to recognize the need for a digital marketing school.

1 comment:

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