Some of you might be wondering, why should I get a digital marketing degree? Won't a marketing degree be enough? Personally, I still intend on getting a marketing degree, but taking a digital marketing course has helped me see that there are a lot of things about digital that you won't learn in a conventional marketing course.
Take, for example, this article from the Search Engine Journal about The Top 15 Search-Related Terms All Businesses Need to Know. Some terms, like Search Engine Optimization and Pay-Per-Click are fairly self-explanatory, but when you look at terms like Backlink, Anchor Text, and Meta Tags, you wouldn't be familiar with these terms unless you took a digital marketing course or educated yourself about digital marketing.
That is why finding the best digital marketing school is important. The digital field is gaining popularity, and I know many business students at the University of Michigan Dearborn are switching over to this new major. In the future, more schools are going to recognize the need for a digital marketing school.