Last Friday I had the privilege of sitting at a table with some executives and managers with connections to the University of Michigan- Dearborn. This strange and scary activity called networking, I suppose. As the only student at the table, the businessmen were all interested in what I do, my major, and other questions students should learn to expect when networking (I'll post more on that another time!). And I told them the usual, I'm a marketing major, what student organizations I'm involved in, etc. etc.
I also mentioned that I am currently taking a digital marketing position, and that immediately interested some of the men at the table. One went on to explain to me that the digital marketing department at his company was just starting to grow. All of them agreed that digital was the way the world is going. I'm sure at some point they were excited to hear that the University of Michigan- Dearborn was introducing a digital marketing degree.
I was pleasantly surprised by this conversation, because I did not expect such a positive reaction! I used to think that digital marketing was just a niche, and a digital marketing degree was limiting. My opinion changes daily, and while I still haven't chosen to change my major, I think students interested in digital marketing definitely have to take into account their options for their college degree. Don't settle for an average degree! There are great universities with digital marketing degrees out there, and if you want to be the best, a great start is with a great education.