Last Friday I had the privilege of sitting at a table with some executives and managers with connections to the University of Michigan- Dearborn. This strange and scary activity called networking, I suppose. As the only student at the table, the businessmen were all interested in what I do, my major, and other questions students should learn to expect when networking (I'll post more on that another time!). And I told them the usual, I'm a marketing major, what student organizations I'm involved in, etc. etc. I also mentioned that I am currently taking a digital marketing position, and that immediately interested some of the men at the table. One went on to explain to me that the digital marketing department at his company was just starting to grow. All of them agreed that digital was the way the world is going. I'm sure at some point they were excited to hear that the University of Michigan- Dearborn was introducing a digital marketing degree. I was pleasantly surprised by this conversation, because I did not expect such a positive reaction! I used to think that digital marketing was just a niche, and a digital marketing degree was limiting. My opinion changes daily, and while I still haven't chosen to change my major, I think students interested in digital marketing definitely have to take into account their options for their college degree. Don't settle for an average degree! There are great universities with digital marketing degrees out there, and if you want to be the best, a great start is with a great education.
Today I'll be taking a look at the University of Michigan- Dearborn's digital marketing degree program. I'll also take a look at some of the advantages offered by UMD beyond their academic program. If you attend UMD and you decide to major in digital marketing, you'll receive guidance on how to proceed through the degree program, obtaining your B.B.A. and also taking 31 credits of Liberal Arts courses. Some of the B.B.A. core requirements include Operations Management, Statistics, Business Economics, Organizational Behavior, and Business Communication, to name a few. The most important courses, however, are the ones related to the digital marketing major. The two required core courses include Digital Consumer Search and Marketing and Digital Analytics and Content. Three other courses are required for the digital marketing major, but they integrate both traditional and digital marketing. To complete the major, students must choose two other courses from a listing of six marketing or information technology management classes. The College of Business recommends double majoring in ITM, especially since the ITM courses that can be chosen would count towards the major. UMD has a very strong academic curriculum, but what is offered beyond the classroom also sets this university apart. Even though UMD is a commuter campus, the community aspect is stressed by the availability of student organizations. There is a club in the College of Business for every major, and these clubs are: AMA (American Marketing Association), ITM Club, Supply Chain Club, and Beta Alpha Psi (for Accounting, Finance, and ITM majors). Finally, the opportunity to develop your career through an internship is an essential part of any university's offerings. The College of Business has a great internship program that is looking to bring companies who are looking for top talent to hire UMD students. The internship office has relationships with many companies who know they can find great students to hire from this school. If you're looking to major in digital marketing, the University of Michigan- Dearborn is definitely a school to consider.
