Today I'll be taking a look at the University of Michigan- Dearborn's digital marketing degree program. I'll also take a look at some of the advantages offered by UMD beyond their academic program.
If you attend UMD and you decide to major in digital marketing, you'll receive guidance on how to proceed through the degree program, obtaining your B.B.A. and also taking 31 credits of Liberal Arts courses. Some of the B.B.A. core requirements include Operations Management, Statistics, Business Economics, Organizational Behavior, and Business Communication, to name a few. The most important courses, however, are the ones related to the digital marketing major. The two required core courses include Digital Consumer Search and Marketing and Digital Analytics and Content. Three other courses are required for the digital marketing major, but they integrate both traditional and digital marketing. To complete the major, students must choose two other courses from a listing of six marketing or information technology management classes. The College of Business recommends double majoring in ITM, especially since the ITM courses that can be chosen would count towards the major.
UMD has a very strong academic curriculum, but what is offered beyond the classroom also sets this university apart. Even though UMD is a commuter campus, the community aspect is stressed by the availability of student organizations. There is a club in the College of Business for every major, and these clubs are: AMA (American Marketing Association), ITM Club, Supply Chain Club, and Beta Alpha Psi (for Accounting, Finance, and ITM majors).
Finally, the opportunity to develop your career through an internship is an essential part of any university's offerings. The College of Business has a great internship program that is looking to bring companies who are looking for top talent to hire UMD students. The internship office has relationships with many companies who know they can find great students to hire from this school.
If you're looking to major in digital marketing, the University of Michigan- Dearborn is definitely a school to consider.