Chandler University Digital Marketing

Chandler University

Let's take a look at another university with a digital marketing degree program. Chandler University is located in Chandler, Arizona. Like the University of Michigan- Dearborn (which I covered in this post), Chandler offers a B.B.A. program in digital marketing. This program is expected to arm students with knowledge of digital strategies as well as the legal side of the digital world. As students complete their general education and business core requirements, they must also complete 27 credit hours of digital marketing major courses.

The digital marketing courses include an introductory course to digital marketing, media effectiveness and measurement, digital marketing project, online social behavior and persuasion, cyber law, personal selling, consumer behavior, and marketing management. Students also complete a digital marketing capstone project. These classes, especially cyber law, provide good coverage for digital marketing. However, the curriculum at Chandler University seems to ignore search engine paid advertising and search engine optimization, which are two very important parts of digital marketing.

University of Michigan- Dearborn

How does Chandler's digital marketing program compare to the University of Michigan- Dearborn's digital marketing degree? As I stated above, Chandler lacks a course focusing on SEO and paid search. While both schools have different curriculums, I give the upper hand to the University of Michigan- Dearborn.